Is coding required to use Gupshup?

No, Gupshup offers a no-code flow builder for non-developers, in addition to API integration for technical teams.

What channels does Gupshup support?

Gupshup supports multiple messaging channels, including WhatsApp, SMS, Instagram, and web.

GupshupAI-powered conversational messaging platform for customer engagement across chat channels

4.8 (5)

Reviewed by Daniel Nikulshyn·Updated July 2026

Conversational AI Chatbots Customer Engagement WhatsApp No-Code Multi-Channel Marketing Automation API

Overview

Gupshup is a conversational engagement platform that helps businesses build AI chatbots and automated messaging experiences across WhatsApp, SMS, Instagram, web, and other channels. It combines a bot builder, messaging APIs, and AI agents to support marketing, commerce, and customer support use cases. Brands use Gupshup to send promotional campaigns, automate FAQs, qualify leads, process orders, and hand off complex queries to human agents. Its tools target both technical teams integrating via APIs and non-technical users building flows through a visual interface. The platform is widely adopted in markets like India, Latin America, and Southeast Asia, where messaging apps dominate customer communication, and it offers analytics to track conversation performance.

Key features

Visual chatbot and flow builder
WhatsApp Business API access
AI agents and conversational automation
Multi-channel campaign management
Live agent handover and inbox
Conversation analytics and reporting

Pricing

Model: Freemium
Category: Chatbots
Rating: 4.8 / 5 (5)

Use cases

WhatsApp Promotional Campaigns

Marketing teams broadcast targeted promotional messages and offers to customers across WhatsApp and SMS, managing multi-channel campaigns from a single platform.

Automated FAQ and Support Bots

Support teams deploy AI chatbots to handle common customer questions 24/7, with seamless handover to live agents for complex queries through an integrated inbox.

Lead Qualification and Order Processing

Sales and commerce teams use conversational flows to qualify leads, guide customers through purchases, and process orders directly within messaging apps.

No-Code Chatbot Building

Non-technical users design conversational experiences using the visual flow builder, while developers integrate deeper functionality via messaging APIs.

Pros & Cons

Pros

Supports many messaging channels including WhatsApp
Combines bot building with broadcast campaigns
No-code flow builder for non-developers
Strong presence in emerging messaging-first markets

Cons

Pricing can be complex across channels and regions
Learning curve for advanced bot configuration
Support quality reports vary by plan

Battle record

Across 1 battle in the Pantheon.

1st

2nd

3rd

Last battle

#6
Chatbots Showdown — July 25, 2024
Jul 25, 2024 · #6 of 6

Reviews

4.8

Average from 5 ratings.

Jamal Carter

Mar 8, 2026

Does the job

Pretty happy overall. WhatsApp Business API access just works and no-code flow builder for non-developers. Support quality reports vary by plan can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Devin Walker

Feb 16, 2026

Compared a few options

Evaluated this against two competitors. Where it wins: conversation analytics and reporting and strong presence in emerging messaging-first markets. On balance the feature set — especially visual chatbot and flow builder — justifies the 5 stars for our use case.

Marcus Bell

Oct 21, 2025

Does the job

Pretty happy overall. WhatsApp Business API access just works and combines bot building with broadcast campaigns. Pricing can be complex across channels and regions can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Fatima Zahra

Oct 7, 2025

Solid for our team

We rolled this out across the team last quarter and no-code flow builder for non-developers. Live agent handover and inbox fits neatly into how we already work, and whatsApp Business API access removed a step we used to do by hand. Support quality reports vary by plan, which is the main caveat, but it has held up under daily use.

Diego Fernández

Jul 19, 2025

Years in this space

I've evaluated a lot of these over the years. What stands out here is visual chatbot and flow builder — handled better than most — and no-code flow builder for non-developers. Pricing can be complex across channels and regions is my one real gripe. Worth the time if this is your use case.

Q&A

What are common use cases for Gupshup?

Brands commonly use Gupshup for promotional campaigns, automating FAQs, lead qualification, order processing, and routing complex queries to live human agents through its inbox and handover features, across marketing, commerce, and support workflows.

Asked by Jamal Carter · May 11, 2026

Do I need developers to build chatbots on Gupshup?

No. Gupshup offers a visual, no-code flow builder for non-technical users to design chatbots and automated journeys. Technical teams can also integrate via messaging APIs for more advanced or custom implementations.

Asked by Carlos Mendoza · Apr 7, 2026

Which messaging channels does Gupshup support?

Gupshup supports multiple channels including WhatsApp (via the WhatsApp Business API), SMS, Instagram, web chat, and other messaging apps, making it well-suited for businesses running multi-channel campaigns and customer engagement.

Asked by Aisha Khan · Feb 2, 2026

Where is Gupshup widely adopted?

Gupshup is widely adopted in markets like India, Latin America, and Southeast Asia, where messaging apps dominate customer communication.

Asked by Halima Bello · Oct 11, 2025

What are the key features of Gupshup?

Key features include visual chatbot and flow builder, WhatsApp Business API access, AI agents, and conversation analytics.

Asked by Katarzyna Zielinska · Oct 7, 2025