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Salesforce’s Data CloudBreng bedrijfsgegevens in Salesforce samen om analyses, personalisatie en AI-agents aan te sturen.

4.6 (5)
Daniel NikulshynBeoordeeld door Daniel Nikulshyn·Bijgewerkt juli 2026

Overzicht

Salesforce Data Cloud is een realtime dataplatform dat klant- en operationele gegevens uit alle systemen van een organisatie inleest, harmoniseert en activeert. Het verbindt bronnen zoals CRM-records, web- en mobiele interacties, datawarehouses en feeds van derden in één uniform profiel dat kan worden bevraagd, gesegmenteerd en gebruikt zonder gegevens tussen silo's te kopiëren. Het platform is nauw geïntegreerd met het Salesforce-ecosysteem en voedt inzichten in Sales, Service, Marketing, Commerce, Tableau en Einstein AI. Teams gebruiken het om doelgroepen te bouwen, automatiseringen te activeren, voorspellende modellen te trainen en generatieve AI-agents te baseren op een betrouwbare zakelijke context, waardoor het het meest waardevol is voor middelgrote tot grote bedrijven die al investeren in Salesforce.

Belangrijkste functies

  • Gegevensinvoer vanuit CRM, web, mobiel en externe bronnen
  • Identiteitsresolutie en uniforme profielen
  • Zero-copy integratie met Snowflake, BigQuery, Databricks
  • Publiekssegmentatie en activering
  • AI-gronding voor Einstein en Agentforce
  • Ingebouwde analyses met Tableau-connectiviteit

Prijs

Model
Freemium
Beoordeling
4.6 / 5 (5)

Toepassingen

Uniforme klantprofielen voor verkoop en service

Consolideer CRM-, web-, mobiele en gegevens van derden in één profiel zodat verkoop- en serviceteams kunnen handelen op basis van complete, realtime klantcontext binnen Salesforce.

Grond generatieve AI-agents in bedrijfsgegevens

Voer vertrouwde, geharmoniseerde bedrijfsgegevens in Einstein en Agentforce in, zodat AI-agents nauwkeurige, contextbewuste reacties en automatiseringen leveren.

Publiekssegmentatie en marketingactivering

Bouw dynamische segmenten uit uniforme profielen en activeer ze over Marketing, Commerce en advertentiekanalen om gepersonaliseerde campagnes aan te sturen.

Zero-copy analyses met datawarehouses

Vraag Snowflake-, BigQuery- of Databricks-gegevens direct op via zero-copy integratie en visualiseer resultaten in Tableau zonder pijplijnen te dupliceren.

Pluspunten & minpunten

Pluspunten

  • Realtime uniforme klantprofielen
  • Native integratie met Salesforce-clouds en Einstein AI
  • Zero-copy verbindingen naar grote datawarehouses
  • Sterke segmentatie- en activeringsmogelijkheden

Minpunten

  • Zakelijke prijsstelling kan duur zijn
  • Steile leercurve voor nieuwe administrators
  • Meeste waarde is afhankelijk van bestaande Salesforce-investering
  • Implementatie vereist vaak hulp van een partner

Recensies

4.6

Gemiddelde van 5 beoordelingen.

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Frank Müller

Frank Müller

Apr 30, 2026

Use it every day

Honestly didn't expect to like it this much. Zero-copy integration with Snowflake, BigQuery, Databricks is exactly what I needed, and strong segmentation and activation capabilities. I do wish enterprise pricing can be costly, but I reach for it almost every day now and it just clicks.

LP

Linda Petersen

Apr 18, 2026

Does the job

Pretty happy overall. Built-in analytics with Tableau connectivity just works and zero-copy connections to major data warehouses. Enterprise pricing can be costly can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

VN

Victor Nguyen

Feb 13, 2026

Use it every day

Honestly didn't expect to like it this much. Audience segmentation and activation is exactly what I needed, and real-time unified customer profiles. I do wish steep learning curve for new admins, but I reach for it almost every day now and it just clicks.

OH

Omar Haddad

Sep 17, 2025

Skeptical, then convinced

I went in skeptical — most tools in this space overpromise. It actually delivers on built-in analytics with Tableau connectivity, and zero-copy connections to major data warehouses caught me off guard. Most value depends on existing Salesforce investment is why this isn't a perfect score, still, I'd recommend giving it a real trial.

JK

Joanna Kowalski

Jul 7, 2025

Compared a few options

Evaluated this against two competitors. Where it wins: built-in analytics with Tableau connectivity and native integration with Salesforce clouds and Einstein AI. Where it lags: most value depends on existing Salesforce investment. On balance the feature set — especially identity resolution and unified profiles — justifies the 5 stars for our use case.

Vragen

What types of insights can Data 360 help unlock for my organization?

Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.

Asked by Hosanna Marte · Aug 17, 2025

How can Data 360 help me automate data-driven decision making?

With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.

Asked by Lorenzo Bianchi · Aug 12, 2025

How is Data 360 different from other data platforms, lakes, and warehouses?

Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.

Asked by Aaliyah Johnson · Aug 6, 2025

Is Data 360 a data modeling tool?

While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.

Asked by Xiomara Delgado · Aug 6, 2025

What data sources can I integrate with Data 360?

Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.

Asked by Joanna Kowalski · Aug 1, 2025

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