Salesforce’s Data Cloud logo

Salesforce’s Data CloudApvienojiet uzņēmuma datus Salesforce, lai nodrošinātu analītiku, personalizāciju un AI aģentus.

4.6 (5)
Daniel NikulshynPārskatījis Daniel Nikulshyn·Atjaunināts 2026. g. jūlijs

Pārskats

Salesforce Data Cloud ir reāllaika datu platforma, kas ievāc, saskaņo un aktivizē klientu un darbības datus no visām organizācijas sistēmām. Tā savieno avotus, piemēram, CRM ierakstus, tīmekļa un mobilās interakcijas, datu noliktavas un trešo pušu plūsmas vienotā profilā, kuram var piekļūt, segmentēt un rīkoties bez datu kopēšanas starp silosiem. Platforma ir cieši integrēta ar Salesforce ekosistēmu, nodrošinot ieskatu pārdošanā, pakalpojumā, mārketingā, tirdzniecībā, Tableau un Einstein AI. Komandas to izmanto auditoriju veidošanai, automatizācijas aktivizēšanai, prognozējošu modeļu apmācībai un ģeneratīvo AI aģentu pamatotībai ar uzticamu biznesa kontekstu, padarot to visvērtīgāko vidējiem un lielajiem uzņēmumiem, kuri jau ir investējuši Salesforce.

Galvenās funkcijas

  • Datu ievākšana no CRM, tīmekļa, mobilās un ārējām avotiem
  • Identitātes atrisinājums un vienoti profili
  • Nulles kopijas integrācija ar Snowflake, BigQuery, Databricks
  • Auditoriju segmentācija un aktivācija
  • AI pamatotība Einstein un Agentforce
  • Iebūvēta analītika ar Tableau savienojumu

Cenas

Modelis
Freemium
Kategorija
AI drošība
Vērtējums
4.6 / 5 (5)

Lietošanas gadījumi

Vienoti klientu profili pārdošanai un pakalpojumiem

Apvienojiet CRM, tīmekļa, mobilās un trešo pušu datus vienotos profilos, lai pārdošanas un pakalpojumu komandas varētu rīkoties ar pilnīgu, reāllaika klientu kontekstu Salesforce.

Ģeneratīvo AI aģentu pamatotība ar biznesa datiem

Barojiet uzticamus, saskaņotus uzņēmumu datus Einstein un Agentforce, lai AI aģenti sniedz precīzas, kontekstā izpratīgas atbildes un automatizācijas.

Auditoriju segmentācija un mārketinga aktivācija

Izveidojiet dinamiskas segmentus no vienotajiem profiliem un aktivējiet tos visā mārketinga, tirdzniecības un reklāmas kanālos, lai nodrošinātu personalizētas kampaņas.

Nulles kopijas analītika ar datu noliktavām

Jautājiet Snowflake, BigQuery vai Databricks datus tieši caur nulles kopijas integrāciju un vizualizējiet rezultātus Tableau bez dublējošām līnijām.

Plusi un mīnusi

Plusi

  • Reāllaika vienoti klientu profili
  • Native integrācija ar Salesforce mākoniem un Einstein AI
  • Nulles kopijas savienojumi ar lielām datu noliktavām
  • Spēcīgas segmentācijas un aktivācijas iespējas

Mīnusi

  • Uzņēmuma cenu noteikšana var būt dārga
  • Stāvais mācīšanās līknis jauniem administratoriem
  • Lielākā daļa vērtības ir atkarīga no esošās Salesforce investīcijas
  • Ieviešana bieži vien prasa partnera palīdzību

Kauju rekords

1 kaujā Panteonā.

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Last battle

Atsauksmes

4.6

Vidējais no 5 vērtējumiem.

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Pieslēdzies, lai atstātu atsauksmi.

Frank Müller

Frank Müller

Apr 30, 2026

Use it every day

Honestly didn't expect to like it this much. Zero-copy integration with Snowflake, BigQuery, Databricks is exactly what I needed, and strong segmentation and activation capabilities. I do wish enterprise pricing can be costly, but I reach for it almost every day now and it just clicks.

LP

Linda Petersen

Apr 18, 2026

Does the job

Pretty happy overall. Built-in analytics with Tableau connectivity just works and zero-copy connections to major data warehouses. Enterprise pricing can be costly can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

VN

Victor Nguyen

Feb 13, 2026

Use it every day

Honestly didn't expect to like it this much. Audience segmentation and activation is exactly what I needed, and real-time unified customer profiles. I do wish steep learning curve for new admins, but I reach for it almost every day now and it just clicks.

OH

Omar Haddad

Sep 17, 2025

Skeptical, then convinced

I went in skeptical — most tools in this space overpromise. It actually delivers on built-in analytics with Tableau connectivity, and zero-copy connections to major data warehouses caught me off guard. Most value depends on existing Salesforce investment is why this isn't a perfect score, still, I'd recommend giving it a real trial.

JK

Joanna Kowalski

Jul 7, 2025

Compared a few options

Evaluated this against two competitors. Where it wins: built-in analytics with Tableau connectivity and native integration with Salesforce clouds and Einstein AI. Where it lags: most value depends on existing Salesforce investment. On balance the feature set — especially identity resolution and unified profiles — justifies the 5 stars for our use case.

Jautājumi

What types of insights can Data 360 help unlock for my organization?

Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.

Asked by Hosanna Marte · Aug 17, 2025

How can Data 360 help me automate data-driven decision making?

With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.

Asked by Lorenzo Bianchi · Aug 12, 2025

How is Data 360 different from other data platforms, lakes, and warehouses?

Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.

Asked by Aaliyah Johnson · Aug 6, 2025

Is Data 360 a data modeling tool?

While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.

Asked by Xiomara Delgado · Aug 6, 2025

What data sources can I integrate with Data 360?

Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.

Asked by Joanna Kowalski · Aug 1, 2025

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