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Salesforce’s Data CloudUnificiraj podatke tvrtke u Salesforce-u kako bi osigurao analitiku, personalizaciju ili kontrolu nad AI-softverom.

4.6 (5)
Daniel NikulshynRecenzirao Daniel Nikulshyn·Ažurirano srpanj 2026.

Pregled

Salesforceovo Data Cloud je uređaj za realno vrijeme koji unosa, harmonizira i aktivira podatke o klijentima i operativne podatke iz svih sustava organizacije. Povezuje izvore kao što su zapisi sustava za upravljanje odnosima s klijentima, interakciji na webu i mobilnim uređajima, skladišta podataka i izvore izvanredne strane kako bi nastao jedinstveni profil koji se može pretraživati, segmentirati i obraditi bez kopriranja podataka između sila. Platforma je tijesno integrirana u ekosustav Salesforce-a, prijetio sa znanjima u Prodaja, Servis, Marketinš, Trgovina, Tableau i Einsteinov AI. Ekipa je koristi da sastavi publike, triggeri automatizacije, trene prediktivne modele i osnute generativne agentke AI-a na vjerodajnim poslovnim kontekstima, čime se najviše vrijedi za srednjo-veće kompanije već uložene u Salesforce.

Ključne značajke

  • Umiče podatke iz CRM-a, web-a, mobilnih uređaja i spoljašnjih izvora
  • Riješavanje identiteta i jedinstvene profila potrošača
  • Bez-dupliranje integracija s Snowflake, BigQuery, Databricks
  • Segmentacija i aktivacija potrošača
  • AI Grounding za Einstein i Agentforce
  • Analitike ugradnjeno s konektivnosti Tableau
  • Usporedba

Cijene

Model
Freemium
Ocjena
4.6 / 5 (5)

Slučajevi uporabe

Jedinstveni profili potrošača za prodajne i usluge

Usporedo ujedno ukrsta CRM-e, web-pojave mobilne i vanjski podatke u jedinstveni profili koji može prodajnim i uslužnim ekipama posluje u realnom vremenu na potpunom okruženju potrošača unutar Salesforce-a

Ground Generativni AI agenci u poslovni podatke

Koliko moguće iskazuje izvedenim i harmonizirani tvrtkinim podržanim podatcima u Einsteinu i Agentforcu tako da agenci AI-softvera daju pouzdane, kontekstualno osvježene odgovore i automatske akcije

Segmentacija i aktivacija publikuma na području marketinga i prodaje

Gradi dinamičke skupine ujedno spajanjem profila potrošača i aktivira ih u marketing, prodaju i kampanje u reklamnim proizvodima te osiguravati osobenu promociju

Analitika bez dupliranja sa skladištem podataka

Upita podatke iz Snowflaka, BigQuery-ja ili Databricsa bez kopiranja izravno preko bez-dupliranju integracija i vide vizualne sadržaje u Tableau bez dupliranja kanala podataka

Prednosti i nedostaci

Prednosti

  • Uređene i u skladu potrošačke profile pohranjene u realnom vremenu
  • Indirizirana integracija sa službama Salesforce-a i Einsteinovim AI-softverom
  • Bez-dupliranje konektivnosti do većine skladišta podataka
  • Snažna segmentacija i aktivacija
  • konkurencija

Nedostaci

  • Koji su troškovi u tvrtki velikog obima
  • Strmi izlaz koji je pogodan za nove administratorove
  • Većina vrijednosti zavisi od postojeg ulaganja u Salesforce
  • Provjeravaju implementaciju uobičajeno zahtijevaju partnerove

Recenzije

4.6

Prosjek iz 5 ocjena.

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Prijavi se za ostavljanje recenzije.

Frank Müller

Frank Müller

Apr 30, 2026

Use it every day

Honestly didn't expect to like it this much. Zero-copy integration with Snowflake, BigQuery, Databricks is exactly what I needed, and strong segmentation and activation capabilities. I do wish enterprise pricing can be costly, but I reach for it almost every day now and it just clicks.

LP

Linda Petersen

Apr 18, 2026

Does the job

Pretty happy overall. Built-in analytics with Tableau connectivity just works and zero-copy connections to major data warehouses. Enterprise pricing can be costly can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

VN

Victor Nguyen

Feb 13, 2026

Use it every day

Honestly didn't expect to like it this much. Audience segmentation and activation is exactly what I needed, and real-time unified customer profiles. I do wish steep learning curve for new admins, but I reach for it almost every day now and it just clicks.

OH

Omar Haddad

Sep 17, 2025

Skeptical, then convinced

I went in skeptical — most tools in this space overpromise. It actually delivers on built-in analytics with Tableau connectivity, and zero-copy connections to major data warehouses caught me off guard. Most value depends on existing Salesforce investment is why this isn't a perfect score, still, I'd recommend giving it a real trial.

JK

Joanna Kowalski

Jul 7, 2025

Compared a few options

Evaluated this against two competitors. Where it wins: built-in analytics with Tableau connectivity and native integration with Salesforce clouds and Einstein AI. Where it lags: most value depends on existing Salesforce investment. On balance the feature set — especially identity resolution and unified profiles — justifies the 5 stars for our use case.

Pitanja

What types of insights can Data 360 help unlock for my organization?

Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.

Asked by Hosanna Marte · Aug 17, 2025

How can Data 360 help me automate data-driven decision making?

With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.

Asked by Lorenzo Bianchi · Aug 12, 2025

How is Data 360 different from other data platforms, lakes, and warehouses?

Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.

Asked by Aaliyah Johnson · Aug 6, 2025

Is Data 360 a data modeling tool?

While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.

Asked by Xiomara Delgado · Aug 6, 2025

What data sources can I integrate with Data 360?

Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.

Asked by Joanna Kowalski · Aug 1, 2025

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