What a Story logo

What a StoryCustom explainer video production agency for brands and startups.

4.7 (6)
Daniel NikulshynReviewed by Daniel Nikulshyn·Updated July 2026
Video ProductionExplainer VideosCreative AgencyAnimationBrandingMarketingB2B

Overview

What a Story is a custom explainer video production agency that helps brands and startups create high-end, revenue-driving videos. They offer a full suite of video services for every stage of the funnel, including explainer videos, product launch videos, and more. Their team of tech-native experts uses a predictable content engine to arm sales and marketing teams with high-converting videos built specifically for SaaS and AI products. With a focus on crafting unforgettable stories, What a Story helps businesses drive traffic, close enterprise deals, and make their audience stop and remember. They have delivered stories that stick for complex care to go to sleep product videos, and their custom, premium videos have helped businesses like FCS1Upsend and Drip Capital drive revenue. What a Story's process involves strategy, scripting, and animation, making them think of as an in-house video team minus the overhead.

Key features

  • Custom explainer video production
  • Scriptwriting and storyboarding
  • 2D and animated video styles
  • Professional voiceover and sound design
  • Brand-aligned creative direction
  • Project management from brief to delivery

Pricing

Model
Freemium
Category
Video Generation
Rating
4.7 / 5 (6)

Use cases

Launch a SaaS product explainer

Startups can commission a custom animated video that clearly explains how their software works, helping prospects quickly understand the value proposition.

Simplify complex brand messaging

Established brands can translate complicated products or services into engaging visual stories tailored to their target audience and brand voice.

Internal communications videos

Companies can produce animated videos to communicate internal messages, policies, or training content to employees in a clear and engaging format.

Marketing campaign assets

Marketing teams can outsource end-to-end production of explainer videos for campaigns, including scripting, animation, voiceover, and sound design.

Pros & Cons

Pros

  • Fully custom video concepts and scripts
  • End-to-end production handled in-house
  • Experience across industries and formats
  • Tailored to brand voice and audience

Cons

  • Agency pricing is higher than DIY tools
  • Turnaround depends on project scope
  • Not a self-serve platform
  • Limited transparency on pricing without a quote

Battle record

Across 1 battle in the Pantheon.

1
1st
0
2nd
0
3rd

Last battle

Reviews

4.7

Average from 6 ratings.

5
4
4
2
3
0
2
0
1
0

Sign in to leave a review.

EB

Ethan Brooks

Mar 18, 2026

Use it every day

Honestly didn't expect to like it this much. Scriptwriting and storyboarding is exactly what I needed, and fully custom video concepts and scripts. but I reach for it almost every day now and it just clicks.

DF

Diego Fernández

Feb 21, 2026

Skeptical, then convinced

I went in skeptical — most tools in this space overpromise. It actually delivers on custom explainer video production, and end-to-end production handled in-house caught me off guard. Turnaround depends on project scope is why this isn't a perfect score, still, I'd recommend giving it a real trial.

Robert Ainsworth

Robert Ainsworth

Nov 20, 2025

Years in this space

I've evaluated a lot of these over the years. What stands out here is project management from brief to delivery — handled better than most — and experience across industries and formats. Worth the time if this is your use case.

GO

Grace Okafor

Sep 13, 2025

Skeptical, then convinced

I went in skeptical — most tools in this space overpromise. It actually delivers on professional voiceover and sound design, and tailored to brand voice and audience caught me off guard. Turnaround depends on project scope is why this isn't a perfect score, still, I'd recommend giving it a real trial.

Elena Rossi

Elena Rossi

Jun 21, 2025

Use it every day

Honestly didn't expect to like it this much. Custom explainer video production is exactly what I needed, and fully custom video concepts and scripts. I do wish agency pricing is higher than DIY tools, but I reach for it almost every day now and it just clicks.

Pierre Dubois

Pierre Dubois

Jun 14, 2025

Does the job

Pretty happy overall. Professional voiceover and sound design just works and end-to-end production handled in-house. Agency pricing is higher than DIY tools can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Q&A

How does What a Story ensure brand alignment?

What a Story provides brand-aligned creative direction and tailors their video concepts and scripts to the brand voice and audience, ensuring a consistent brand image.

Asked by Odalys Reyes · Dec 12, 2025

Can I produce videos myself with What a Story?

No, What a Story is not a self-serve platform, and all video production is handled in-house by their team of experts.

Asked by Kwesi Boateng · Dec 10, 2025

Is What a Story suitable for all budgets?

What a Story is an agency with higher pricing than DIY tools, and turnaround depends on project scope, making it less suitable for small budgets or those requiring rapid turnaround.

Asked by Mia Andersen · Dec 5, 2025

Do we have to write the script?

Not at all. We have in-house tech experts who understand SaaS inside and out. We handle the strategy and scriptwriting entirely from scratch.

Asked by Ethan Brooks · Oct 14, 2025

Where should we use these videos?

Everywhere your buyers are.* Top of funnel: LinkedIn ads and event teasers.* Mid funnel: Website homepages and landing pages.* Bottom funnel: Sales emails and onboarding flows.

Asked by Kalinda Reddy · Oct 5, 2025

Ask a question

Video Generation alternatives

Steve Ai interface preview
Steve AiVideo Generation

Turn text, scripts, and audio into animated or generative AI videos in minutes.

4.8 (6)
3Freemium
Voe Ai interface preview
Voe AiVideo Generation

AI video generation platform powered by the Veo 3.1 model.

4.8 (4)
3Freemium
Runway ML interface preview
Runway MLVideo Generation

AI-powered creative suite for generative video, image, and multimedia editing.

4.8 (4)
Freemium
Animate AI interface preview
Animate AIVideo Generation

All-in-one AI video generator for animated series with consistent characters

4.8 (4)
Freemium
Elai.io interface preview
Elai.ioVideo Generation

An AI-powered platform that transforms text into professional videos featuring lifelike digital avatars, streamlining content creation across various industr...

4.8 (4)
Freemium
Lumen5 interface preview
Lumen5Video Generation

An AI-powered video creation platform that transforms text content into engaging videos, enabling effortless content repurposing and enhanced audience engage...

4.8 (4)
Freemium
Fliki interface preview
FlikiVideo Generation

Turn text and scripts into narrated videos with AI voices and stock visuals in minutes.

4.8 (4)
Freemium
TopView AI interface preview
TopView AIVideo Generation

An AI-powered online video editor that transforms media assets or links into professional, viral-ready videos with just one click.

4.8 (4)
Freemium