Utm Builder (Grade A) logo

Utm Builder (Grade A)Security-tested data-ai skill for Claude AI. Grade A. UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries

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Daniel NikulshynReviewed by Daniel Nikulshyn·Updated July 2026

Overview

The UTM Builder skill provides a comprehensive guide to UTM parameter strategy, naming conventions, GA4 default channel grouping rules, auto-tagging behavior, common mistakes, and BigQuery validation queries for marketing attribution. It helps users build correct UTM URLs, audit existing UTM naming conventions, understand GA4 default channel grouping rules, and validate attribution data in BigQuery. The skill enforces lowercase and hyphen-separated naming conventions when building UTM URLs.

Key features

  • UTM parameter strategy and naming conventions
  • GA4 default channel grouping rules
  • Auto-tagging behavior
  • BigQuery validation queries
  • UTM URL builder for Google Ads

Pricing

Model
Free
Category
Skills
Rating
No reviews yet

Use cases

UTM URL Building

Generate UTM URLs for Google Ads and other marketing channels with correct naming conventions.

UTM Strategy Audit

Audit existing UTM naming conventions and validate attribution data in BigQuery.

Pros & Cons

Pros

  • Comprehensive guide to UTM parameter strategy
  • Enforces best practices for UTM naming conventions
  • Integrates with Cogny MCP tools for live GA4 and Google Ads data
  • Provides BigQuery validation queries for attribution data

Cons

  • Limited to UTM parameter strategy and GA4 channel grouping rules
  • Requires knowledge of UTM parameters and GA4

Reviews

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Q&A

What integrations does the UTM Builder support for pulling live data?

The skill integrates with Cogny MCP tools to access live GA4 and Google Ads data, enabling real‑time audits of UTM implementations and automatic building of Google Ads‑specific UTM URLs.

Asked by Freya Solberg · Dec 7, 2025

Can the UTM Builder validate my existing attribution data in BigQuery?

Yes, it includes ready‑to‑run BigQuery validation queries that let you audit current UTM naming conventions and check GA4 attribution data for accuracy and consistency.

Asked by Umar Farooq · Dec 7, 2025

How does the UTM Builder enforce naming conventions for UTM URLs?

When generating UTM URLs, the skill automatically converts all values to lowercase and uses hyphen-separated words, ensuring consistent naming across source, medium, campaign, term, and content parameters.

Asked by Daniel Schmidt · Nov 12, 2025

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