Shopping Campaign Audit (Grade A) logo

Shopping Campaign Audit (Grade A)Security-tested data-ai skill for Claude AI. Grade A. Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend

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Daniel NikulshynReviewed by Daniel Nikulshyn·Updated July 2026

Overview

The Shopping Campaign Audit tool, developed by Cogny AI, is designed to perform a deep audit of Google Ads Shopping and retail campaigns. It analyzes product feed coverage, listing-group structure, products with zero impressions, and identifies areas of wasted spend. The tool is compatible with standard Shopping campaigns and the Shopping aspect of Performance Max campaigns. It requires a Cogny Agent subscription, priced at $9/mo, and works in conjunction with specific Google Ads tools to execute its functions.

Key features

  • Product feed coverage analysis
  • Listing-group structure evaluation
  • Identification of zero-impression products
  • Bidding strategy assessment
  • Top wasted spend identification

Pricing

Model
Free
Category
Skills
Rating
No reviews yet

Use cases

Comprehensive Shopping Campaign Audit

Perform a thorough audit of all Shopping and retail campaigns to identify areas of improvement in product feed coverage, listing-group granularity, and bidding strategies.

Optimization of Underperforming Products

Use the tool to identify products with zero impressions or those that are not converting, and adjust bids or exclude them to optimize campaign performance.

Pros & Cons

Pros

  • Identifies products with zero impressions to help optimize feed coverage
  • Analyzes listing-group granularity for more effective bidding
  • Flags high-spend, zero-conversion products for optimization
  • Calculates wasted spend and ROAS (Return on Ad Spend) for better financial insights

Cons

  • Requires a Cogny Agent subscription ($9/mo)
  • Dependent on specific Google Ads tools for execution
  • Limited to auditing Google Ads side of retail, not Merchant Center disapprovals directly

Reviews

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Q&A

Are there any prerequisites or limitations to using the audit?

You must have a Cogny Agent subscription and access to specific Google Ads tools (e.g., GAQL execution). The tool cannot detect Merchant Center disapprovals directly; it merely flags potential feed issues and directs users to check Merchant Center.

Asked by Zara Ahmed · Dec 4, 2025

What key insights does the tool provide for campaign optimization?

It evaluates product feed coverage, listing‑group granularity, identifies zero‑impression products, assesses bidding strategy, and calculates wasted spend and ROAS to highlight high‑spend, low‑converting items.

Asked by Emeka Obi · Dec 2, 2025

Which Google Ads campaign types does the audit cover?

It audits standard Shopping campaigns and the Shopping component of Performance Max campaigns, but does not analyze the Merchant Center side of retail.

Asked by Ines Zeković · Oct 27, 2025

How much does the Shopping Campaign Audit tool cost and what subscription is needed?

The tool is part of a Cogny Agent subscription, priced at $9 per month. No additional fees are required to use the audit functions.

Asked by Hiroshi Tanaka · Sep 13, 2025

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