Is Frase for agencies?

Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.

Does the free trial need a credit card?

No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.

Do I need to be an SEO expert to use Frase?

No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork.

Frase.ioAI-powered SEO content research, briefing, and writing platform.

4.5 (6)

Reviewed by Daniel Nikulshyn·Updated July 2026

SEO Content Marketing AI Writing Research Optimization Collaboration Marketing

Overview

Frase.io is an AI-powered SEO content research, briefing, and writing platform. It's designed for in-house content and SEO teams, as well as agencies managing multiple clients. The platform aims to help users rank on Google and get cited by AI engines. Frase works by learning a user's brand and running the entire content loop. It checks AI answers in a user's category daily, alerting them when a competitor takes their spot or a ranking page starts to slide. The platform provides a fix for these issues, allowing users to approve and publish changes. The tool offers several features, including content research, drafting, and image creation. It also integrates with various content management systems (CMS) such as WordPress, Webflow, and Wix. Frase tracks rankings and AI citations, providing users with insights into their content's performance. One of Frase's key capabilities is its ability to capture real questions asked by visitors on a user's site. This information is used to inform content creation, ensuring that it meets the needs of the target audience. The platform also offers a 'Content Guard' feature, which catches pages losing rank or traffic on Google and drafts revisions. Frase aims to streamline the content creation process, allowing users to focus on high-level tasks while the platform handles the rest. Its strengths lie in its ability to learn a user's brand and provide tailored content solutions. However, limitations may arise from its reliance on user data and the complexity of its features. In comparison to alternative tools, Frase seems to offer a more comprehensive solution for content and SEO teams. Its focus on AI-powered content creation and citation tracking sets it apart from other platforms.

Key features

SERP analysis of top-ranking pages
Automated content briefs and outlines
AI writing and rewriting tools
Content optimization with topic scoring
Question research from People Also Ask
Team collaboration and document management

Pricing

Model: Freemium
Category: Marketing automation
Rating: 4.5 / 5 (6)

Use cases

Build data-driven content briefs

Generate SEO briefs by analyzing top-ranking SERP pages, surfacing relevant topics, headings, and People Also Ask questions to guide writers.

Draft and optimize SEO articles

Use AI writing and rewriting tools alongside topic scoring to produce search-optimized drafts that cover the themes competitors rank for.

Scale agency content production

Equip agencies and in-house SEO teams with shared briefs, outlines, and document management to streamline high-volume content workflows.

Improve existing page rankings

Audit and rewrite published articles against the topic model to close content gaps and boost on-page relevance for target keywords.

Pros & Cons

Pros

Combines SERP research and writing in one place
Fast content brief and outline generation
Topic score helps guide on-page optimization
Useful for scaling SEO content workflows

Cons

Subscription plus add-on for full AI writing
Learning curve for new SEO users
AI drafts still need editing and fact-checking
Topic scoring can encourage keyword stuffing if overused

Battle record

Across 1 battle in the Pantheon.

1st

2nd

3rd

Last battle

#6
Marketing automation Showdown — December 20, 2024
Dec 20, 2024 · #6 of 6

Reviews

4.5

Average from 6 ratings.

Linda Petersen

Apr 27, 2026

Years in this space

I've evaluated a lot of these over the years. What stands out here is team collaboration and document management — handled better than most — and topic score helps guide on-page optimization. AI drafts still need editing and fact-checking is my one real gripe. Worth the time if this is your use case.

Marcus Bell

Mar 6, 2026

Use it every day

Honestly didn't expect to like it this much. Team collaboration and document management is exactly what I needed, and fast content brief and outline generation. but I reach for it almost every day now and it just clicks.

Gunnar Eriksson

Aug 17, 2025

Solid for our team

We rolled this out across the team last quarter and topic score helps guide on-page optimization. Question research from People Also Ask fits neatly into how we already work, and content optimization with topic scoring removed a step we used to do by hand. Subscription plus add-on for full AI writing, which is the main caveat, but it has held up under daily use.

Ethan Brooks

Jun 25, 2025

Does the job

Pretty happy overall. Team collaboration and document management just works and topic score helps guide on-page optimization. Learning curve for new SEO users can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Frank Müller

Jun 23, 2025

Does the job

Pretty happy overall. Content optimization with topic scoring just works and fast content brief and outline generation. AI drafts still need editing and fact-checking can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Wei Chen

Jun 15, 2025

Does the job

Pretty happy overall. SERP analysis of top-ranking pages just works and useful for scaling SEO content workflows. but no dealbreakers — I'd recommend it to a friend without hesitating.

Q&A

What if you saw it slip the same day, and Frase already had the fix?

Frase checks the AI answers in your category every day. The moment a competitor takes your spot, or a ranking page starts to slide, you get an alert and a fix to approve, not a surprise weeks later. You stop finding out last.

Asked by Emiliano Vargas · Jun 19, 2026

Which CMS platforms does Frase publish to?

Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS. No migration required, and your content stays on your own domain.

Asked by Jasper Vermeer · Jun 10, 2026

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.

Asked by Fernando Rojas · May 6, 2026

Does Frase fix pages automatically?

Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.

Asked by Sami Virtanen · Apr 20, 2026

How does Frase know my brand?

Frase builds a brand profile from your existing content and voice, then runs live SERP and competitor analysis. The draft comes back sounding like your team and built to hold its own against the brands you compete with, not like a generic model with your name on it.

Asked by Ivana Novak · Apr 16, 2026