Is Frase for agencies?

Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.

Do I need to be an SEO expert to use Frase?

No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork.

Does the free trial need a credit card?

No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.

FraseAI content research and SEO writing assistant for ranking-focused articles.

4.5 (6)

Reviewed by Daniel Nikulshyn·Updated July 2026

SEO Content Marketing AI Writing Research Collaboration SaaS Productivity

Overview

Frase is an AI-powered platform built for content teams and SEO professionals who need to research, outline, write, and optimize articles around target keywords. It analyzes top-ranking search results to surface the topics, questions, and headings that need coverage, then helps assemble briefs and drafts in a single workflow. The tool combines SERP analysis with AI writing features, letting users generate outlines, paragraphs, and full drafts grounded in competitor research. A content optimization score guides editors toward better topical coverage before publishing. Frase fits agencies, in-house marketing teams, and freelancers looking to shorten the path from keyword research to a publish-ready draft.

Key features

SERP analysis and competitor research
Automated content brief generation
AI writing and paraphrasing tools
Topic and keyword optimization scoring
Outline and heading suggestions
Team collaboration on documents

Pricing

Model: Freemium
Category: AI Agents
Rating: 4.5 / 5 (6)

Use cases

Build SEO content briefs from SERP data

Analyze top-ranking pages for a target keyword and auto-generate a structured brief with headings, topics, and questions to cover before writing.

Draft ranking-focused articles faster

Use AI writing and paraphrasing tools alongside competitor research to produce outlines, paragraphs, and full drafts grounded in SERP insights.

Optimize existing pages for topical coverage

Run articles through the content optimization score to identify missing topics and keywords, then refine drafts to improve on-page SEO.

Scale agency and team content production

Collaborate on documents across writers and editors, standardizing briefs and optimization workflows for client or in-house content at volume.

Pros & Cons

Pros

Combines SERP research with AI writing
Generates structured briefs quickly
Topic score guides on-page optimization
Useful for scaling content production

Cons

Subscription plus AI add-on can add up
AI output still needs human editing
Learning curve for new SEO users

Reviews

4.5

Average from 6 ratings.

Nadia Petrova

Mar 30, 2026

Use it every day

Honestly didn't expect to like it this much. Topic and keyword optimization scoring is exactly what I needed, and combines SERP research with AI writing. but I reach for it almost every day now and it just clicks.

Wei Chen

Mar 27, 2026

Solid for our team

We rolled this out across the team last quarter and topic score guides on-page optimization. Team collaboration on documents fits neatly into how we already work, and topic and keyword optimization scoring removed a step we used to do by hand. AI output still needs human editing, which is the main caveat, but it has held up under daily use.

Kwame Mensah

Feb 15, 2026

Solid for our team

We rolled this out across the team last quarter and useful for scaling content production. SERP analysis and competitor research fits neatly into how we already work, and automated content brief generation removed a step we used to do by hand. Learning curve for new SEO users, which is the main caveat, but it has held up under daily use.

Olga Ivanova

Nov 18, 2025

Years in this space

I've evaluated a lot of these over the years. What stands out here is outline and heading suggestions — handled better than most — and useful for scaling content production. Worth the time if this is your use case.

Camille Laurent

Oct 23, 2025

Use it every day

Honestly didn't expect to like it this much. SERP analysis and competitor research is exactly what I needed, and topic score guides on-page optimization. I do wish subscription plus AI add-on can add up, but I reach for it almost every day now and it just clicks.

George Papadakis

Jul 9, 2025

Use it every day

Honestly didn't expect to like it this much. AI writing and paraphrasing tools is exactly what I needed, and topic score guides on-page optimization. but I reach for it almost every day now and it just clicks.

Q&A

What if you saw it slip the same day, and Frase already had the fix?

Frase checks the AI answers in your category every day. The moment a competitor takes your spot, or a ranking page starts to slide, you get an alert and a fix to approve, not a surprise weeks later. You stop finding out last.

Asked by Margaret Whitfield · Jun 12, 2026

Which CMS platforms does Frase publish to?

Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS. No migration required, and your content stays on your own domain.

Asked by Olamide Fashola · Jun 10, 2026

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.

Asked by Dara Fitzgerald · May 16, 2026

Does Frase fix pages automatically?

Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.

Asked by Vera Nováková · Apr 19, 2026

How does Frase know my brand?

Frase builds a brand profile from your existing content and voice, then runs live SERP and competitor analysis. The draft comes back sounding like your team and built to hold its own against the brands you compete with, not like a generic model with your name on it.

Asked by Henrik Dahl · Apr 17, 2026