Demand Gen Audit (Grade A) logo

Demand Gen Audit (Grade A)Security-tested data-ai skill for Claude AI. Grade A. Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal

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Daniel NikulshynReviewed by Daniel Nikulshyn·Updated July 2026

Overview

The Demand Gen Audit is a security-tested data-ai skill for Claude AI that performs a deep audit of Google Ads Demand Gen campaigns. It focuses on audience strategy, creative format diversity, creative freshness, placements, and CPA (Cost Per Acquisition) vs goal. This skill is designed for users with a Cogny Agent subscription ($9/mo) and requires access to specific Google Ads tools. The audit checks for optimal campaign performance by analyzing audience targeting, ad formats, and cost efficiency. It flags potential issues such as campaigns running over target CPA, ad groups with no audience attached, and limited creative formats. The audit aims to help marketers optimize their Demand Gen campaigns for better performance.

Key features

  • Audience strategy analysis
  • Creative format diversity assessment
  • Creative freshness evaluation
  • CPA vs goal comparison
  • Ad group and campaign performance metrics

Pricing

Model
Free
Category
Skills
Rating
No reviews yet

Use cases

Demand Gen Campaign Optimization

Use the Demand Gen Audit to identify areas for improvement in your Google Ads Demand Gen campaigns, such as audience targeting and creative formats, to optimize CPA and campaign performance.

New Campaign Setup

Run the Demand Gen Audit on new campaigns to ensure they are set up with optimal audience strategy, creative formats, and bidding strategies for better performance.

Pros & Cons

Pros

  • In-depth analysis of Demand Gen campaigns
  • Identifies areas for improvement in audience strategy and creative formats
  • Helps optimize CPA and campaign performance
  • Provides actionable insights for better ad targeting and budget allocation

Cons

  • Requires a Cogny Agent subscription ($9/mo)
  • Limited to Google Ads Demand Gen campaigns
  • May require technical expertise to interpret and act on audit results

Reviews

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Q&A

Can I use it for non-Demand Gen campaigns?

No, the audit is specifically designed for Google Ads Demand Gen campaigns and will not analyze other campaign types such as search or display.

Asked by Winifred Adeyemi · Jul 11, 2025

What audience and creative insights does it provide?

The skill analyzes audience strategy per ad group, checks for missing audience assignments, evaluates creative format diversity across Discover, Gmail, YouTube, and Shorts, and flags creative fatigue to help improve targeting and creative spread.

Asked by Tariq Aziz · May 13, 2025

How does the audit assess CPA performance?

It pulls campaign metrics over the last 30 days, calculates actual CPA, and compares it to the target CPA set in the campaign. Campaigns exceeding the target by more than 50% are flagged for review.

Asked by Ulla Nielsen · May 10, 2025

What is required to use Demand Gen Audit?

You need a Cogny Agent subscription at $9/mo and access to Google Ads tools such as GAQL execution and reporting view docs. The audit also requires the account to have Demand Gen campaigns enabled.

Asked by Otto Berg · Apr 22, 2025

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