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Google says AEO and GEO are still just SEO. Is that true?

On Google's own surfaces, that is accurate. Google's guidance on AI features reflects how their system retrieves and cites content. But Google does not control ChatGPT, Perplexity, Claude, or Siri. Each of those platforms has its own retrieval architecture, its own citation logic, and its own ranking signals. Optimizing for Google's AI features using traditional SEO practices will not make your brand visible on the platforms where AI-referred traffic converts at 6x the rate of organic search. They are separate channels that require separate work.

Asked by Priyanka Menon · Aug 5, 2025

Is GEO a real thing or just a buzzword?

It is real. Generative engine optimization is the practice of building the signals that get your brand cited in AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, and other AI search surfaces. The term is new. The underlying mechanics, how retrieval systems find, evaluate, and cite content, are well documented. We have been doing this work since before the term existed. Our AI SEO and GEO service is the full practice across every AI surface where your buyers are searching.

Asked by Gabriel Duarte · Jul 23, 2025

How do you measure AI search visibility? My rank tracker doesn't show it.

Rank trackers measure where you sit on Google's list. They do not measure whether AI systems are retrieving, citing, or recommending your brand. We track AI visibility across dimensions that rank trackers were not built for: whether your brand is recognized as an entity, whether your content retrieves against the sub-queries models actually generate, and whether you appear in AI responses across platforms. Our AI Search Visibility Assessment is the diagnostic starting point for brands that want to know where they actually stand.

Asked by Quyen Tran · Jul 12, 2025

Is AEO just SEO with a new name?

No. Traditional SEO gets your page ranked on a list. Answer engine optimization gets your content selected as the answer. AI systems decompose a buyer's question into sub-queries, retrieve passages that answer each one, and assemble a response. Your content has to be structured at the passage level for that selection process. That is different work than optimizing for Google's ranked list. Our AEO service builds content specifically for how AI systems decompose and answer questions.

Asked by Rasheed Osman · Jul 12, 2025

我在 Google 搜索中排名很好，但是在 AI 的答案中什么也没有看到。为什么会这样?

因为 Google 搜索排名和 AI 引用是驱动不同的因素。Google 重新排列网页。 AI系统取出段落。网页以优先排序出现在 Google 搜索结果中，但如果个别段落不能清晰地回答 ChatGPT生成的子问题，那么网页可能从来不会出现在 ChatGPT 的结果中。Google 搜索驱动的因素（实体识别、段落结构、参数存在感等）不是 AI 引用驱动因素。该差距正是我们的 AI SEO 和 GEO 练习所解决的。

Asked by Ludovic Girard · Jul 5, 2025