LandbotPlataforma de IA conversacional sem código para construir chatbots interativos em web, WhatsApp e aplicativos de mensagens.

4.5 (6)

Avaliado por Daniel Nikulshyn·Atualizado julho de 2026

No-Code Chatbots Conversational AI WhatsApp Marketing Customer Support Integrations

Visão geral

Landbot é um construtor de chatbot sem código que permite às equipes projetar experiências conversacionais por meio de uma interface visual de arrastar e soltar. Ele suporta implantação em sites, WhatsApp, Facebook Messenger e outros canais, tornando-o adequado para geração de leads, suporte ao cliente, pesquisas e fluxos de integração. A plataforma combina lógica baseada em regras com capacidades de IA, permitindo que os usuários criem caminhos de conversa estruturados e interações mais dinâmicas. Integrações com ferramentas como Zapier, Slack, Salesforce e Google Sheets ajudam a conectar dados de chatbot a fluxos de trabalho comerciais existentes. Landbot é direcionado a equipes de marketing, vendas e serviço ao cliente que desejam automatizar conversas sem recursos de engenharia, embora os desenvolvedores possam estender a funcionalidade por meio de APIs e blocos de código personalizados.

Funcionalidades principais

Construtor de fluxo de conversa por arrastar e soltar
Integração com a API do WhatsApp Business
Modelos e blocos pré-construídos
Lógica condicional e variáveis
Análise e relatórios de conversa
Webhooks e acesso à API

Preços

Modelo: Freemium
Categoria: Sistemas de Recomendação
Avaliação: 4.5 / 5 (6)

Casos de uso

Geração de Leads Automatizada em Sites

Implante chatbots interativos em sites para qualificar leads por meio de formulários conversacionais, em seguida, sincronize os dados capturados com CRMs como Salesforce por meio de integrações nativas.

Suporte ao Cliente no WhatsApp

Use a integração com a API do WhatsApp Business para lidar com consultas de clientes em escala, encaminhando casos complexos para agentes humanos enquanto automatiza perguntas comuns.

Pesquisas e Feedback Conversacionais

Substitua formulários estáticos por pesquisas conduzidas por chatbot envolventes que usam lógica condicional para fazer perguntas de acompanhamento relevantes e aumentar as taxas de conclusão.

Fluxos de Integração do Usuário

Oriente novos usuários durante a configuração do produto com integração conversacional passo a passo, enviando dados de progresso para o Google Sheets ou Slack para visibilidade da equipe.

Prós e contras

Prós

Construtor visual não requer habilidades de programação
Suporte multicanal incluindo WhatsApp
Ampla gama de integrações nativas
Modelos aceleram a criação de bots

Contras

Preços podem aumentar rapidamente com o uso
Recursos avançados de IA podem exigir níveis mais altos
Curva de aprendizado para lógica de conversa complexa

Avaliações

4.5

Média de 6 avaliações.

Entra para deixar uma avaliação.

Sofia Lindqvist

May 9, 2026

Compared a few options

Evaluated this against two competitors. Where it wins: conditional logic and variables and wide range of native integrations. Where it lags: learning curve for complex conversation logic. On balance the feature set — especially whatsApp Business API integration — justifies the 4 stars for our use case.

Frank Müller

May 5, 2026

Does the job

Pretty happy overall. WhatsApp Business API integration just works and multi-channel support including WhatsApp. Advanced AI features may need higher tiers can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

Victor Nguyen

Feb 5, 2026

Solid for our team

We rolled this out across the team last quarter and multi-channel support including WhatsApp. Conditional logic and variables fits neatly into how we already work, and pre-built templates and blocks removed a step we used to do by hand. Advanced AI features may need higher tiers, which is the main caveat, but it has held up under daily use.

Margaret Whitfield

Oct 29, 2025

Use it every day

Honestly didn't expect to like it this much. Webhooks and API access is exactly what I needed, and templates speed up bot creation. but I reach for it almost every day now and it just clicks.

Olga Ivanova

Oct 8, 2025

Compared a few options

Evaluated this against two competitors. Where it wins: whatsApp Business API integration and multi-channel support including WhatsApp. Where it lags: advanced AI features may need higher tiers. On balance the feature set — especially analytics and conversation reports — justifies the 4 stars for our use case.

Hiroshi Tanaka

Jul 14, 2025

Years in this space

I've evaluated a lot of these over the years. What stands out here is analytics and conversation reports — handled better than most — and multi-channel support including WhatsApp. Worth the time if this is your use case.

Perguntas e respostas

What is the WhatsApp opt-in and how does it work?

WhatsApp opt-in is the active consent users have to give you before you can contact them via WhatsApp. Opt-ins need to be done via a third-party channel. You can learn more about WhatsApp opt-ins and how they work here.

Asked by Fiorella Bianchi · Dec 31, 2025

Do you offer support resources on WhatsApp bot creation?

Yes, you have access to a large collection of support resources including WhatsApp guides, documentation and academy videos to help you get the most out of the WhatsApp chatbot builder and campaign manager. Listed below are some of the resources: - How to Create a WhatsApp Bot: Step By Step Guide - How to Create & Test your WhatsApp Chatbot: Video Guide - Landbot Academy: WhatsApp

Asked by Fatima Zahra · Nov 15, 2025

Can I start building my bot before my WhatsApp API access is approved?

Landbot’s special WhatsApp Test environment feature allows you to build and test your WhatsApp bot before your API application gets approved. This is possible because the testing channel is a closed one, and only allows communication between the Landbot interface and the phone number you associated with the test account. So you can already test your WhatsApp bot with your own phone, and have it ready to be published live to your users when the access is approved by WhatsApp.

Asked by Mei-Ling Wong · Oct 19, 2025

Does Landbot use the official WhatsApp Business API? How does the application process work?

Yes! Landbot uses WhatsApp’s official API to integrate the most popular instant messaging app. The API offered by Facebook (Meta) is under constant improvement, the reliability is fantastic and generates a frictionless experience for your users and for your team. To review which type of enterprises, businesses and brands WhatsApp accepts at the moment, please read our WhatsApp API application guide. Landbot’s onboarding team helps you in the application process. Once you sign up for Landbot’s WhatsApp solution, our team will ask you to submit the required information and initiate the application process on your behalf. The entire process usually lasts around 1-2 weeks, regardless of which provider you work with. We take utmost care to ensure each business we collaborate with has their application approved, managing the application process at every step of the way. However, ultimately, the final approval decision rests with WhatsApp.

Asked by Mustafa Yilmaz · Oct 6, 2025