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LandbotPiattaforma di AI conversazionale senza codice per la creazione di chatbot interattivi su web, WhatsApp e app di messaggistica.

4.5 (6)
Daniel NikulshynRecensito da Daniel Nikulshyn·Aggiornato luglio 2026

Panoramica

Landbot è un costruttore di chatbot senza codice che consente alle squadre di progettare esperienze conversazionali attraverso un'interfaccia a grafo drag-and-drop. Supporta la distribuzione su siti web, WhatsApp, Facebook Messenger e altri canali, rendendolo adatto alla generazione di lead, alla supporto clienti, alle rilevazioni di parere e ai flussi di onboarding. La piattaforma combina logica basata su regole con abilit à di intelligenza artificiale, consentendo agli utenti di creare percorsi di conversazione strutturati e interazioni più dinamiche. Gli integratori per strumenti come Zapier, Slack, Salesforce e Google Sheets aiutano a collegare i dati dei chatbot ai workflow aziendali esistenti. Landbot è destinato a team di marketing, vendita e assistenza clienti che desiderano automare le conversazioni senza risorse ingegneristiche, anche se i developer possono estendere la funzionalità attraverso le API e blocchi di codice personalizzati.

Funzionalità chiave

  • Creatore di flusso di conversazione a trascinamento e clic
  • Integrazione del servizio API di WhatsApp Business
  • Modelli e blocchi predefiniti
  • Logica condizionale e variabili
  • Analisi e rapporti di conversazione
  • Webhook e accesso all'API

Prezzi

Modello
Freemium
Valutazione
4.5 / 5 (6)

Casi d’uso

Generazione di Lead Automatica nei Siti Web

Deploy chatbot interattivi nei siti web per qualificare lead mediante form conversazionali, poi sincronizza i dati catturati con i CRM come Salesforce tramite integrazioni native.

Supporto ai Clienti attraverso WhatsApp

Utilizza l'integrazione del servizio API di WhatsApp Business per gestire le domande dei clienti a grandi intervalli, indirizzando i casi complessi agli agenti umani mentre si automatiscono le comuni domande.

Sondaggi e Feedback Conversazionali

Sostituisce le form statiche con sondaggi guidati da chatbot che utilizzano logica condizionale per fare domande di follow-up rilevanti e aumentare le tassi di completamento.

Flussi di Onboarding Conversazionale

Guida gli utenti nuovi attraverso i passaggi di configurazione del prodotto con onboarding conversazionale ad ostacoli, inviando i dati sul progresso a Fogli di Google o Slack per una maggiore visibilità da parte del team.

Pro & contro

Pro

  • Il costruttore visivo richiede abilità di programmazione zero
  • Supporta più canali, incluso WhatsApp
  • Grande numero di integrazioni native
  • I modelli accelerano la creazione del bot
  • Sono supportati API e accesso ad API

Contro

  • Il prezzo può scalare rapidamente con l'uso
  • I vantaggi avanzati di AI possono richiedere livelli superiori
  • La curva d'apprendimento per la logica di conversazione complessa

Recensioni

4.5

Media su 6 valutazioni.

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Sofia Lindqvist

Sofia Lindqvist

May 9, 2026

Compared a few options

Evaluated this against two competitors. Where it wins: conditional logic and variables and wide range of native integrations. Where it lags: learning curve for complex conversation logic. On balance the feature set — especially whatsApp Business API integration — justifies the 4 stars for our use case.

Frank Müller

Frank Müller

May 5, 2026

Does the job

Pretty happy overall. WhatsApp Business API integration just works and multi-channel support including WhatsApp. Advanced AI features may need higher tiers can be annoying, but no dealbreakers — I'd recommend it to a friend without hesitating.

VN

Victor Nguyen

Feb 5, 2026

Solid for our team

We rolled this out across the team last quarter and multi-channel support including WhatsApp. Conditional logic and variables fits neatly into how we already work, and pre-built templates and blocks removed a step we used to do by hand. Advanced AI features may need higher tiers, which is the main caveat, but it has held up under daily use.

Margaret Whitfield

Margaret Whitfield

Oct 29, 2025

Use it every day

Honestly didn't expect to like it this much. Webhooks and API access is exactly what I needed, and templates speed up bot creation. but I reach for it almost every day now and it just clicks.

Olga Ivanova

Olga Ivanova

Oct 8, 2025

Compared a few options

Evaluated this against two competitors. Where it wins: whatsApp Business API integration and multi-channel support including WhatsApp. Where it lags: advanced AI features may need higher tiers. On balance the feature set — especially analytics and conversation reports — justifies the 4 stars for our use case.

HT

Hiroshi Tanaka

Jul 14, 2025

Years in this space

I've evaluated a lot of these over the years. What stands out here is analytics and conversation reports — handled better than most — and multi-channel support including WhatsApp. Worth the time if this is your use case.

Domande e risposte

What is the WhatsApp opt-in and how does it work?

WhatsApp opt-in is the active consent users have to give you before you can contact them via WhatsApp. Opt-ins need to be done via a third-party channel. You can learn more about WhatsApp opt-ins and how they work here.

Asked by Fiorella Bianchi · Dec 31, 2025

Do you offer support resources on WhatsApp bot creation?

Yes, you have access to a large collection of support resources including WhatsApp guides, documentation and academy videos to help you get the most out of the WhatsApp chatbot builder and campaign manager. Listed below are some of the resources: - How to Create a WhatsApp Bot: Step By Step Guide - How to Create & Test your WhatsApp Chatbot: Video Guide - Landbot Academy: WhatsApp

Asked by Fatima Zahra · Nov 15, 2025

Can I start building my bot before my WhatsApp API access is approved?

Landbot’s special WhatsApp Test environment feature allows you to build and test your WhatsApp bot before your API application gets approved. This is possible because the testing channel is a closed one, and only allows communication between the Landbot interface and the phone number you associated with the test account. So you can already test your WhatsApp bot with your own phone, and have it ready to be published live to your users when the access is approved by WhatsApp.

Asked by Mei-Ling Wong · Oct 19, 2025

Does Landbot use the official WhatsApp Business API? How does the application process work?

Yes! Landbot uses WhatsApp’s official API to integrate the most popular instant messaging app. The API offered by Facebook (Meta) is under constant improvement, the reliability is fantastic and generates a frictionless experience for your users and for your team. To review which type of enterprises, businesses and brands WhatsApp accepts at the moment, please read our WhatsApp API application guide. Landbot’s onboarding team helps you in the application process. Once you sign up for Landbot’s WhatsApp solution, our team will ask you to submit the required information and initiate the application process on your behalf. The entire process usually lasts around 1-2 weeks, regardless of which provider you work with. We take utmost care to ensure each business we collaborate with has their application approved, managing the application process at every step of the way. However, ultimately, the final approval decision rests with WhatsApp.

Asked by Mustafa Yilmaz · Oct 6, 2025

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