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Won't AI-moderated interviews produce shallow answers?

User Intuition hasn't found shallow answers across the 30,000+ quality interviews run on the platform. The AI uses the same laddering technique a senior qualitative consultant uses — five to seven probes deep on the reasoning behind any answer. Every session is then scored automatically on Length, Depth, and Coverage; sessions that fail aren't billed. The risk of shallow AI conversations used to be real with first-generation chatbots. It isn't with calibrated AI moderation.

Asked by Dmitri Volkov · Sep 20, 2025

How do you know participants are real people — not bots, or someone leaning on AI?

User Intuition runs multi-layer fraud prevention at recruitment — bot detection on every session, duplicate suppression across the 4M+ panel, and professional-respondent filtering. Then every interview, voice and video, is screened for the tells of an AI-assisted or coached respondent: unnatural pauses after a question, the flat cadence of someone reading an answer aloud, eyes drifting off-screen for help. And because the moderator ladders 5–7 levels deep, anyone running on a script or an AI can't keep the story straight. The result is qualitative data you can trust came from a real person — not a bot, not a synthetic panel, not someone gaming the incentive.

Asked by Mei-Ling Wong · Sep 2, 2025

What happens if a study doesn't find anything useful?

User Intuition only bills for quality interviews — sessions that pass automatic Length, Depth, and Coverage checks. Studies that don't surface a clear finding usually point at the brief itself — most teams iterate the question and re-run. You're not committed to a multi-week timeline, so the cost of a re-run is hours and dollars, not months.

Asked by Olga Ivanova · Aug 31, 2025

How do I know the answers came from real people, not synthetic respondents?

Verifying that every respondent is a real human is the through-line of everything User Intuition does. An owned 4M+ vetted panel, recruitment-time fraud screening, in-interview authenticity checks, 5–7 level depth that exposes anyone coached or running on AI, and billing only for interviews that pass quality — together they point at one promise: the voice you act on is a real, verified human's, not a synthetic stand-in or unverified AI output. User Intuition's own research makes the stakes concrete — 26% of real participants pushed back on a deliberately flawed premise, while 0% of synthetic participants did. Real people disagree with you, and that is the signal you are paying for. See the Synthetic Mirage in Market Research.

Asked by Gabriel Duarte · Sep 1, 2025

Is User Intuition self-serve?

User Intuition is fully self-serve. Sign up with no credit card, get 3 free quality voice interviews, and launch your first study in under 5 minutes. No demo required. Demos are available on request for teams that prefer one.

Asked by Nour Khalil · Aug 26, 2025